Bollywood 100 Crore Club

Bollywood 100 Crore Club  is the new benchmark for success in Bollywood. It is a term given to those Bollywood movies that have net Rs 100 crore or more after deducting the Entertainment tax.

A film is deemed ‘hit’ if it reaches the Rs 100 crore mark and the people associated with such a movie (directors, actors) are considered to be in the elite group in Bollywood. This tag of 100 Crore Club makes the star a bankable star and it is an essential element on one’s CV.

Interestingly, Bollywood 100 Crore Club has replaced the earlier parameters of success which was life of a movie in the cinema theatres. The terms used then were Silver Jubilee (25 weeks at the theatres), Golden Jubilee (50 weeks) or Diamond Jubilee (75 weeks). This indication of success of Bollywood movies has become redundant with the growth of Multiplexes, digital prints and wider releases. Today, most movies are out of the theatres in a week, yet recover their investment and are termed as successful. Of course, the movies that run longer are termed money-spinners or blockbusters by the trade.

Some people call the 100-crore film a myth, some call it a fad and some term it as a result of impeccable PR machinery, aggressive marketing skills and inflated ticket prices.  Whatever it may be termed, the fact is that Bollywood 100 Crore Club is here today and is quite an aspirational dream for many.

Bollywood 100 Crore Club… It all started with Aamir Khan’s Ghajini in 2008 which became the first Bollywood film to gross 100 crore at the box office. It took less than three weeks, (18 days to be precise) to do so. Incidentally, the second movie to enter this elite club was also Aamir’s 3 Idiots which achieved this magical figure in just 9 days.

Let’s look at the Bollywood 100 Crore Club.

The question that remains to be answered is that does the Bollywood 100 Crore Club translate into good quality cinema too? Share with us your thoughts in the comment section.